You Do You
The way to get dressed now is to align your clothes with your personality: express yourself through your clothes, look good and feel good. These four style tribes cover just a few of the style characters of the moment, and offer some inspiration on how to rip up the style rulebook – dress for whoever you want to be.
The Minimalist
You like to keep it simple. For you, organisation is life. And when it comes to your wardrobe, you prefer clean lines and pared-back silhouettes to anything too dramatic. The minimalism of the 90s may have evolved into quiet luxury – but that doesn’t mean your clothes can’t make a statement. You take inspiration from power-dressing heroines on film and carefully choose well-made pieces that speak volumes, and that you know you will wear for seasons to come.
For Day
Your go-to palette is monochrome. It exudes a clean aesthetic and is perfect for a capsule wardrobe, where every piece works with every other piece – exactly what you’re aiming for.
For Night
Tailoring is a cornerstone of your wardrobe, and it works just as well for evening as it does for the office. The Whitney Linen suit has a lot of impact – this is power dressing, the minimalist’s way.
The Bohemian
Broderie anglaise, denim, raffia: these are just some of the natural materials and textures you love to add to your look. You’re never more at home than in a dress, and Americana is your key inspiration. The feel is relaxed and free-spirited, and perfectly suited for strolls or carefree days out. All you need is sunshine.
For Day
Keeping your palette refined is the perfect way to keep the look modern: white dress, pale denim jacket, silver boots. Texture and craftsmanship are key to striking the right balance.
For Night
You’ve been wearing a dress all day, so for the nighttime switch-up, you’ll bring some sheer fabrics and fun prints into play – all just right for dancing the night away.
The Rock Chick
Full-time rock chick, or fairweather festival-season-only rocker? Either way, you base every outfit around a band T-shirt, and by the end of the summer might need to be surgically removed from your cut-offs. Your style icons are all band frontwomen, and your spiritual era is the 70s.
For Day
A borrowed-from-the-boys tee is always your starting point, and this hand-drawn illustrated version from our menswear collection has an oversized silhouette and celebrates music with a free-spirited vibe. And to finish? No rocker is fully dressed without their leather.
For Night
Just because your vibe is relaxed, doesn’t mean you don’t dress up. Quite the reverse. These pieces are begging to be taken out, from dancefloors (and dance tents) to stages and street parties.
The Dark Romantic
A little bit gothic at heart? With 20.8m posts tagged #goth on TikTok, you’re not alone. If your wardrobe is primarily black and you like to look glamorous and moody, this is for you – but you like to keep it pretty with feminine details.
For Day
Where black meets lace, good things happen – so why not wear the look head-to-toe? Don’t stop there: black accessories will finish the look.
For Night
The little black dress meets the simple slip. Styled right, it definitely has gothic vibes, too. Accessories with subversive touches add a perfectly pitched note of androgyny – you can also cinch the belt over the single-breasted blazer for extra fashion points.
Over In Menswear