New Season Denim,
This Way...
Your favourite denim shapes just got even better. There’s no denying a go-to pair of jeans is the ultimate wardrobe staple, but this season, it’s all about making a statement in denim that’s anything but ordinary. From 90s grunge-inspired wide legs to sandblasted brown cargos – plus the coordinating jackets for a bold head-to-toe look – let us introduce you to the new denim heroes…
The Archie
Not one for following rules? Breakaway from classic blue styles with our new Archie cargo jeans, crafted from sandblasted light-brown denim and finished with workwear influences, like all-over zip and seam detailing. They’re fitted through the waist and sit just above the hip to keep the wide-leg shape flattering. For maximum tonal impact, wear them with the coordinating Willow jacket, and take the look into evening territory with our statement Viola earrings and leather Renai top.
The Detail
Wide leg – Mid-rise – Zip fly – Rigid denim
The Hailey Mae
The upgrade you never knew you needed: our tapered Hailey jean is given a utilitarian spin with the addition of cargo pockets. In a fresh indigo hue, they’re crafted from rigid denim with cut seams for a clean silhouette, while an elasticated high-rise waist ensures a more comfortable fit. We love them with the Orten leather bomber jacket.
The Detail
Tapered leg – High-rise – Zip fly – Rigid denim
The Blake
Packing even more attitude, we’ve reimagined the Blake jeans for this season with silver pyramid studs down each side and raw hems. They’re made from rigid black denim and cut to a baggy, dropped-crotch silhouette – you can wear them low on the waist to maximise the slouchy appeal, or slightly higher for a straighter fit if preferred. Style yours with the oversized Lily denim shirt (which also works as a dress) to ramp up the grungy aesthetic, or the coordinating Piper jacket for an extra smattering of studs. Balance the silhouette with a pair of heels, like our Bridget pair.
The Detail
Wide leg – Mid-rise – Zip fly – Non-stretch denim
The Dax
If you’re a rock chick at heart and skinny is your ride-or-die jean shape, then the Dax are for you. Cut from super-stretch denim that’s designed to sculpt and flatter, they nod to the 80s with a faded blue wash and asymmetric cropped hems – the bonus here being you never need to worry about stuffing your cuffs into your cowboy boots again. Team them with the burgundy denim Rue jacket (our take on the classic bomber) and the pleated, dipped-hem Percy shirt for a stylish way to do ‘jeans and a white shirt’.
The Detail
Skinny leg – High-rise – Zip fly – Super-stretch denim
The Haldan
Versatile, flattering and timeless: it’s no surprise Y2K’s much-loved bootcut jean has made a comeback. Crafted from soft and stretchy organic cotton in a dark-grey colourway, the Haldan brings the silhouette into the modern day with a slim fit through the waist and thighs, and subtle bootcut shaping around the hems. Light whiskering and fading through the top lends them a beautiful lived-in quality. Keep things feeling fresh by tucking in the mesh Ellie T-shirt, featuring a digital iteration of our favourite leopard print.
The Detail
Bootcut leg – Zip fly – Super-stretch denim – Five pockets
Denim Care Guide
Wash in cold water. Inside out. And only when absolutely necessary. Use mild detergent to stop the colour fading. Spot clean with soap and water when you can.
Soak in cold water. Hang dry. Wear in.
Retain the colour and shape by washing your jeans as little as possible. It’s kind to the planet, and your jeans.
When put in the dryer, denim breaks down – the colour fades and the shape distorts. Always air dry your jeans. Natural is better.
